“imperfect” considers social issues such as poverty and exploitation that lie behind food production fields, to be one of the world’s imperfections. We aim to resolve these issues through business with the approach: “What we do may be imperfect, but let’s take a small step together to make the world and society a better place.”
Your choice makes
the world better.
~Let your “taste experience”
be a source of “happiness” to someone.~
Well Food Market & Café
Do well by doing good. Vote
At “imperfect Omotesando”, we are engaged in “Do well by doing good. Vote” as part of initiatives to work together with our customers to make improvements, in any way we can, to the various social issues surrounding food and agriculture around the world. We ask our customers who visit the store to vote for one of the three projects above, and the projects will be carried out, starting with the one that receive a certain number of votes.